CREED

The House of Creed is an authentic, luxury house dedicated to the creation of highly original fragrances made from exquisite ingredients. The legend of the brand begins in 1760 when a pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning and the discriminating for over 260 years.

Queen Victoria - George III’s granddaughter - appointed Creed as an official supplier to the Royal Household. Then, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed established another headquarters in Paris, France. Creed supplied most of the royalty of the time. In the newly rebuilt Second Empire Paris, Creed acquired a reputation for impeccable tailoring and for the exclusivity of its rare and limited bespoke fragrances. 

The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend. Creed has continued to create a legacy of unrivalled scents. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.

Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. 

Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of the treasures in the Creed laboratory. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional technique – a process now abandoned by most as too costly but which sets the Creed fragrances apart from some of their modern counterparts. The high quality natural raw ingredients are still weighed out, mixed and macerated by hand. The process is labour intensive but Creed is driven by artistry and perfection.