From textiles to fragrances. Etro was born in the late 1960s, when Gerolamo Etro, a textile specialist and lover of travel and history, chose India and oriental culture as his inspiring universe.
Today, Etro is a contemporary and sophisticated brand of international renown thanks to more than 200 own stores across the globe.
Etro added fragrances to its product line in the late 1980s, when a line of refined perfumes was launched. Initially based on monothematic formulas, with a focus on woody fragrances and with notes of spices, the fragrance line was gradually imbued with more complex bouquets.
The creation of Etro perfumes is still done internally by them using natural ingredients of the highest quality, this is reflected in the market through a highly selective approach in its distribution.
The creation of a new perfume is an intellectual art, it involves a Wonder of chemistry and gives rise to a key element of style.
It is a process that is almost impossible to describe, as the product end becomes part of the user and finally an expression of character and personality.
The journey begins with a small glass bottle, eyes closed and a hint of fragrance; an intimate encounter that intensifies the senses that allows us to breathe the assonances, harmonies and nostalgia that the Etro fragrance brings to anyone who chooses it.