Our story walks hand in hand with the traditions and territory of the Veneto region: it is here — where the wonders of nature meet the splendor of historic villas, and where a passion for craftsmanship merges with a deep-rooted work ethic — that Hermann Krüll founded his company in 1869, laying the foundation for a mission dedicated to beauty and quality, uniting tradition and innovation, creativity and professionalism, past and future.

For over 150 years, we have been crafting brushes, fragrances, personal care essentials, and sensory expressions of individuality — blending a love for handmade artistry and contemporary design with meticulous attention to detail.

Our products are created through authentic, respectful craftsmanship, drawing inspiration from the natural beauty of Italian gardens and engaging harmoniously with nature. We merge artisanal skill and creativity to elevate beauty and well-being.