Because it was Mercedes-Benz’s very first fragrance, and because it turns ten this year, For Men has been treated to a brand-new edition: For Men Ultimate. The ultimate eau de parfum, elevated by a hard-hitting mantra: “The finest, the highest”. A promise to make unforgettable memories. A commitment to approaching life as boundless and free.

While For Men has grown into a cult classic among Mercedes-Benz’s fragrances, For Men Ultimate has been designed as a go-to scent for exceptional moments – the ones that stand out from all the rest. A fragrance to be worn to ensure memories are made. A scent to slip into when the moment calls for excellence: winning hearts and minds, embarking on a challenge, embracing difference, leaving a lasting impression. A perfume for men ready to tap into their inner elegance and flair, while standing out from the crowd. For men who value intensity and authenticity in life and masculinity. The For Men Ultimate man is a charismatic seducer, a gentleman set on winning – while playing by the rules. Uniqueness and integrity are the name of his game. 

Mercedes-Benz For Men Ultimate is the latest opus in a now-iconic franchise. 

The last born in the For Men line, ULTIMATE elevates this emblematic range to new heights.

Blue is the New Black 

A new look for a new edition. The instantly recognizable bottle has been decked out in a palette of intense, hypnotic blues. The blue and silver aluminum cap mirrors the elegance of the iconic, cylindrical bottle, adorned with a seal-like three-pointed star topping the cap and nestled at the base of the bottle. Harmony, balance, and smooth slick lines through and through, all the way down to the box. As stylish and relaxed as the man who wears it.

A perfume with personality 

In For Men Ultimate, master perfumer Olivier Cresp, the nose behind Mercedes-Benz’s very first scent, chose to dip into a brand-new olfactory family for a quirky, offbeat blend. Introducing an ambery, aromatic woody scent. A three-part symphony that converges and intertwines. Lavender meets cedar leaf for a burst of freshness that reverberates through the scent from start to finish. Crisp, crunchy apple is lifted by wisps of mandarin and a dusting of spicy, modern nutmeg.

The woody, mineral notes of sandalwood, cypress, patchouli, and amber shine through next, radiating at the core of the fragrance for a highly sensual and masculine heart. A powerful perfume that speaks to the heart and surprises. A scent that makes an impression. A fragrance that lingers.

Spotlight on Grosso lavender

Grosso lavender lends this fragrance all its floral, woody, camphor-tinged and slightly fruity feel. An ingredient that is sourced in France, with 95% of the world’s reserves of this unique ingredient being grown in Provence. Our lavender is sourced from the Firmenich NaturalsTogether program, which ensures sustainable, ethical farming. 

Marketing matters 

In a bid to inspire ever more fans and addicts of this emblematic range, Mercedes-Benz has launched a new, haute couture fragrance: For Men Ultimate. This exquisite nectar is positioned on a podium, as if elevated, above the rest, like the man who chooses to wear it. A gentleman in a midnight-blue suit, worn with casual, natural elegance.